Social media and search ads have become so popular in recent years. Business owners began to consider these platforms as main marketing channels in today’s digital age. Millions of advertising money are being spent every year to make sure that their brands are seen by...
In recent years, home sales have become stronger thereby drawing more people to venture into the real estate business. Competition has become tough and the playing field has expanded in the digital space as well. Consumers now start their buying process online. The...
Advertising strategies had to adapt to customers’ new way of researching for products and services. Offline advertising a.k.a billboards, tv ads, magazines, and flyers are still of value; but are best supplemented with digital ads. Online advertising can be tricky and...
What is Mobile-First Indexing? Mobile-first Indexing (MFI) is an initiative set up by Google which makes your mobile website content the baseline for how they determine your rankings. Previously, it was all about the desktop version. To further explain this change,...
If you have been using digital platforms to advertise your business, you have probably heard of programmatic advertising. Some marketers have coined this technique as the future of digital advertising, and for a good reason. In 2018 alone, programmatic advertising...
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