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Views, how-to’s and insights to inspire your business marketing

Top 5 Effective Email Marketing Techniques

If you are using email marketing to talk about your business products or services there are some proven tactics that will make sure your campaigns are more effective. Research by Getresponse shows Email marketing is still one of the most powerful ways to reach your...

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How to Measure Your Brand Equity

Evaluating how your brand stacks up is the first stage to building a strong, positive brand equity for your business. All businesses want to increase their visibility among their competitors. Often using media such as refreshed brochures, more visible signs or...

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How to Find the Right Online Marketing Agency

It feels like a dozen new digital marketing agencies pop up every day. As search, social media, and e-commerce become more entrenched in our day-to-day lives, there are more ways than ever to generate revenue online, and no matter what tactics you want to implement,...

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How To Create a Sales Sheet That Actually Works

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way - sales support. Effectively supporting a sales staff is tough, and no piece of collateral makes this more evident than the sales sheet. You have a fixed amount...

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How to Develop a Marketing Strategy Template

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the most experienced marketing directors. By using a simple template, however, this effort can become much more manageable. This leaves many...

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How Much Should I Pay a Marketing Consultant?

Often, companies are faced with the challenge of establishing an effective strategy for marketing, branding, and advertising. Perhaps you are in this very situation, and you’d like to establish the right marketing plan for your company. You may be looking for someone...

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