Our Blog
Views, how-to's and insights to inspire your business marketing
Top 5 Reasons Why You Need a Real Estate CRM
What is CRM?
A CRM software allows you to manage your real estate business seamlessly using one platform whenever and wherever you are. To put it simply, it is a system built to replace the old ways of capturing, storing, and managing your customers’ information.
CRM platforms like Propertybase or Salesforce, for example, offer a variety of features. In general, what these systems do is help you manage your leads, track the progress of your campaigns, upload documents, manage contracts, manage your calendar, and provide you insights on the latest real estate trends.
Real estate CRM software systems help agents to manage their businesses efficiently and productively, minimize time wasted time, and improve personalization of their customer communications.
A Guide to Creating an Effective Brand Strategy
What is a brand? Contrary to what most people think, a brand is more than just the logo and colour palette of your...
5 Ways to Create the Best Customer Experience on Your Website
Read about the five most important improvements you can make on your website and provide the best customer experience.
Why You Need a Website and Landing Page for Property Marketing
Today, Property marketing has become sophisticated and very targeted in its approach to compete effectively and achieve results. Facebook pages, property listing websites, real estate websites, and online ads have all replaced the traditional promotion channels such as flyers, posters, radio, and tv ads.
Employer Branding and its influence on employee retention: A literature review
Marketing: Brand Identity and Employee Retention High level stats. 78% of employee talent will look into a company’s reputation before applying for a position. 88% of millennial’s believe that being part of the right company culture is very important
What Does a CRM Manager Actually Do? Do I Need One?
The CRM manager typically acts with many important functions within an organsiation but ultimately falls back into a high level strategic position that is the glue between the sales and marketing teams and should be treated in its own division.
How retargeting advertising helps your marketing
The internet is a distracting place and we are all aware how quickly we come and go from various websites on a daily basis. This is why retargeting advertising can re-capture your visitors’ attention who would otherwise have forgotten about your product or service.
Dealing with TOR malicious website traffic with Cloudflare
It is the leading service provider for managing the nuts and bots of front end website access. We implement this platform on all of our clients and systems as it keeps real time security in check as a level 1 security measure.
Top 5 Effective Email Marketing Techniques
If you are using email marketing to talk about your business products or services there are some proven tactics that will make sure your campaigns are more effective.
How to Measure Your Brand Equity
Evaluating how your brand stacks up is the first stage to building a strong, positive brand equity for your business. All businesses want to increase their visibility among their competitors.
Why Email is Still Your Most Valuable Marketing Tool
When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got Mail!”
What Makes a Digital Marketing Strategy Effective?
Regardless of industry or tech platform, there is one universal truth in marketing online. Digital marketing tactics are easy, but digital marketing strategy can be tough. Any intern can send a tweet or write a blog, but building a comprehensive digital marketing strategy
