A Guide to Creating an Effective Brand Strategy

A Guide to Creating an Effective Brand Strategy

What is a brand? Contrary to what most people think, a brand is more than just the logo and colour palette of your marketing materials. A brand is the identification and personality of your business. It tells customers: how you look (design) the way you speak...
How to Measure Your Brand Equity

How to Measure Your Brand Equity

How to Measure Your Brand Equity Read Article ← Previous Article Next Article → Evaluating how your brand stacks up is the first stage to building a strong, positive brand equity for your business. All businesses want to increase their visibility among their...

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