Branding Archives | Torn Marketing - Project and Real Estate Marketing

A Guide to Creating an Effective Brand Strategy

by Mary Therese | Sep 7, 2019 | Branding

What is a brand? Contrary to what most people think, a brand is more than just the logo and colour palette of your marketing materials. A brand is the identification and personality of your business. It tells customers: how you look (design) the way you speak...

Employer Branding and its influence on employee retention: A literature review

by Dwayne | Mar 11, 2019 | Branding

Employer Branding and its influence on employee retention: A literature review Published: March 11, 2019 Read Article Download Article Marketing: Brand Identity and Employee Retention High level stats 78% of employee talent will look into a company’s reputation before...

How to Measure Your Brand Equity

by Osvaldo Quintanilla | Jun 15, 2018 | Branding

How to Measure Your Brand Equity Read Article ← Previous Article Next Article → Evaluating how your brand stacks up is the first stage to building a strong, positive brand equity for your business. All businesses want to increase their visibility among their...