Complete Beginner’s Guide to Email Marketing

Complete Beginner’s Guide to Email Marketing

Social media and search ads have become so popular in recent years. Business owners began to consider these platforms as main marketing channels in today’s digital age. Millions of advertising money are being spent every year to make sure that their brands are seen by...
SEO Tips for Property Marketing

SEO Tips for Property Marketing

In recent years, home sales have become stronger thereby drawing more people to venture into the real estate business. Competition has become tough and the playing field has expanded in the digital space as well. Consumers now start their buying process online. The...
Google Ads vs Facebook Ads: Which is Best?

Google Ads vs Facebook Ads: Which is Best?

Advertising strategies had to adapt to customers’ new way of researching for products and services. Offline advertising a.k.a billboards, tv ads, magazines, and flyers are still of value; but are best supplemented with digital ads. Online advertising can be tricky and...
What You Need to Know About Mobile-First Indexing

What You Need to Know About Mobile-First Indexing

What is Mobile-First Indexing? Mobile-first Indexing (MFI) is an initiative set up by Google which makes your mobile website content the baseline for how they determine your rankings. Previously, it was all about the desktop version. To further explain this change,...
What is Programmatic Advertising

What is Programmatic Advertising

If you have been using digital platforms to advertise your business, you have probably heard of programmatic advertising. Some marketers have coined this technique as the future of digital advertising, and for a good reason. In 2018 alone, programmatic advertising...
New Opportunities for Image SEO

New Opportunities for Image SEO

The world wide web is becoming more visual. People prefer search results that are accompanied by images. And whatever searchers prefer, Google most likely includes in the algorithm they use for ranking web pages. By now, we all know alt tags are essential. Labeling...

Pin It on Pinterest