Get traffic -> Get leads -> Get Sales -> Learn -> Optimise -> Do it Cheaper
Many organisations can do the first 3 steps, very few do the last 3 steps.
The reason why is they don’t know what makes them successful, get complacent and don’t like change or simply don’t have the information to know what makes them successful.
What does it take to have the information is having the right setup from the day dot. You can not just turn on reporting tools if you aren’t capturing any information.
I am amazed with how many companies have a CRM and no one use it because the Managers don’t know how to use it and results in no one being accountable, and systems fail. Sales then blame their tools.
Do your self a favor and hire a data guy and build out your exception reporting (What hasn’t been done).