In recent years, home sales have become stronger thereby drawing more people to venture into the real estate business. Competition has become tough and the playing field has expanded in the digital space as well.
Consumers now start their buying process online. The internet has become the starting point of searching for and comparing properties before they are considered for purchase. As such, real estate professionals have started to go digital in terms of their promotion strategies.
One of the key elements to a successful digital strategy is Search Engine Optimization (SEO).
What is SEO?
SEO makes sure that your information – i.e. web page content, product and service descriptions – matches with what your target customers are actually searching for online.
Even without paid advertising, a website that is search engine optimised generates traffic and leads for your business. Pay-per-click (PPC) advertising only gives you results depending on how much money you put into it. With SEO, you can create content that can generate leads and sales for your business long after you publish it.
Why is SEO important for property marketing?
Having top notch property management experts in the field helps you get ahead of the competition. However, is it enough to earn you more customers and sustain your lead?
Your customers can come from referrals or word of mouth marketing. But the other half of the world is currently browsing the internet, looking for a property very similar to what you have in the market.
Most of your potential customers turn to the internet and search for terms such as “real estate agent”, “broker”, “realtor”, “house for rent”, “apartment for lease”, etc.
Help your potential customers find you when they search for terms relevant to your property management business through SEO.
SEO Tips for Property Marketing Websites
1. Identify Relevant Keywords
Keyword research is fundamental to SEO. You can help customers easily find you by identifying the terms they commonly use when searching online for properties to rent or buy.
Study these keywords and incorporate them into your website content, products or services description, blogs, etc. Basically, you have to learn what customers use to search for you so you can speak their language.
2. Go Local
If you are a property management company catering only to a local market, then your focus should be more on local SEO.
The difference between organic SEO and local SEO is the searcher’s intent. Google can identify if the searcher wants search engine results featuring local companies. The map with local listings pop-up whenever Google identifies that the search has a local intent.
Consider adding specific places to your keywords such as “homes for sale in Miami” or “apartment for rent in Texas”. Your local SEO will also be improved if you sign-up your real estate company to local directory listings such as YellowPages, Yelp, Foursquare, etc.
3. User-friendly website
These three things will improve overall user experience and ranking of your website:
- Fast page load time
Studies show that 47% of people expect a website to load in no more than 2 seconds. Web pages that load longer than that are usually abandoned.
- Mobile-friendly view
Mobile devices now account for 52% of web traffic and 2 out of every 3 minutes spent by a person online. If your website is not optimized for mobile use, then you can expect almost all of these 52% web traffic to fall-off.
Ever come across websites that have a “Not Secure” tag beside their URL? Some page visitors are alerted by this “Not Secure” tag, thereby abandoning the website instead of going through the content. A simple SSL Certificate will fix this problem.
4. Be Consistent
Search engine bots that rank websites love consistency. When they look for information online, they favor websites that have consistent information from multiple sources.
When you register your business in online directories, make sure your email address, contact number, operating hours, services provided, etc. match to what is indicated in your website and social media accounts.
Having inconsistent business information can hurt your credibility and affect your search ranking.
5. Make a Blog
Reports show that blogs increase a website’s chance of ranking on search engines by up to 434%.
Content is king. If you are able to provide tips and guides through your blog that your customers will find useful, then you increase your chances of being seen and noticed online. These content can also be reused and can continue to be relevant to your potential customers over a long period of time.
Embedding keywords into the title, headings, and body of your website will help boost your searchability.
As you learn more about SEO and how it helps improve your website metrics, it is important to track and analyze your results.
You will learn how to optimize and change the way you manage your property management website as you go along. Google Analytics is a tool that can help you understand your website and your keyword results.
7. Get some Marketing help
If you are the type of business owner who likes to focus on the operations of your business, getting some marketing help will be able to optimize your process of getting more landscaping customers.
Our team has worked with hundreds of brands across several industries. Ask us how we can help you improve your website traffic and generate more leads through SEO for your property management business.