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Why You Need a Website and Landing Page for Property Marketing

by | Aug 13, 2019

In this digital age, buying and selling – even negotiating – happen on the internet. Digital presence is almost mandatory if you want your business to thrive.

Thus, business owners began shifting from offline to online (or digital) marketing. The real estate industry also had to adapt to this change. Property marketing managers started learning the tools of the trade to market online and rise above the competition effectively.

Facebook pages, property listing websites, real estate websites, and online ads have all replaced the traditional promotion channels such as flyers, posters, radio, and tv ads.

Here’s Why Having a Website is Important for Your Real Estate Business

In the digital space, your property can be found in either of the two ways:
Your business or listing will appear on Google Search Results
People will discover you through online property listing websites like Realestate.com.au or Domain.com.au.

Some property marketing managers started investing in Facebook or Google ads to boost their chances of being seen first.

Aside from that, an essential digital asset is a website. This will be the online counterpart of your brick-and-mortar offices and will represent your business to the sea of potential customers out there.

Here are a few of the many reasons why should have a property marketing website:

1. You will be where your customers are.

Even for high-involvement products – like property – people search online before they buy. Intenders do extensive research, view property listings, and compare prices before making the final purchase. If your business or property is nowhere to be found online, you lose volumes of potential business every minute of every day.

2. A website helps build your credibility.

Facebook pages are okay and listing your property on other websites can be an option too. But having your website gives prospects the impression that you are a legitimate business. You can include testimonials or success story section somewhere in your site to back this up.

3. More leads can be generated faster through a website.

You would not have to do a bunch of phone calls nor send out hundreds of direct mail to gather leads. Leads voluntarily leave their information in your website, and you just have to follow-through.

4. You make your business accessible 24/7.

You or your staff can’t be available round the clock to entertain inquiries. With a website, a prospect can know more about your property listings any time of the day. They can also immediately get back to you once they are ready to inquire or make the purchase.

5. You facilitate a quick buying decision for your prospects.

Having most of the information they need readily available, they can decide on the spot and contact you to close the deal.

What is a Landing Page and Why is it Important

A landing page is a separate form or page from your website where prospects are redirected after they click on your ad or on your property listing. This page is sometimes referred to as a lead generation or leads capture page, where your prospects leave their contact information.

Aside from your website, you should also invest in building a strong landing page. Here are some of the reasons why:

1. It serves as the catch-basin of your leads.

You would not want to let your ads money go down the drain. Now that your ads have worked for you and prospects click on them, your next step is to make sure that there are less or no fall-offs. You should be able to capture these leads’ information. A good landing page will address that.

2. You will be able to build a quality email list.

Leads that click on your ads and fill out your lead generation form can be categorized as lukewarm or warm leads. It means that they have an interest or intent in making a purchase. You can further nurture them by sending email communications about your listings and special offers.

3. It will allow you to re-target.

If you embed cookies in your ad links ad on your landing page, you can re-target leads who did not fill out and submit their contact information. Ads will now follow them whenever they browse the internet and will help strengthen their interest. Aside from that, these cookies will also give you rich data and insights on the behavior of your target customers.

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