How our work process keeps things running smoothly
1. Meet and Discovery Session
This is where we get to find out about your business. We discuss your ideas and what you want to achieve. This type of session can be relaxed and informal or more structured to suit your needs. The aim is to guage your goals, expectations and discuss how we can work together for the success of the project.
2. Kick Off
When we are ready to start we get into the nitty-gritty; budgets, timelines and responsibilities. We discuss the scope of the project, deliverables and any client responsibilities. Deadlines or milestones are set to make sure we are clear when we’ll achieve the end goal.
All this information forms part of the client’s brief – which we use as our blueprint to work from.
With our client brief, we begin conceptual creation. Ideas are brought to life and applied to a presentation. Other items can be discussed in this phase are strategy, brand, website and campaigns. Once a design direction is chosen we can move to the next stage.
4. Refine and develop
The client’s feedback provides the next stage’s parameters. Design elements are refined or modified. Campaign ideas are rolled out and applied to various formats. This stage is thorough and includes client meetings for approval of each stage. In this way, you have a clear oversight of the project and its progress until final delivery.
On completion of the project, we ensure we deliver all creative material to the right sources; either printers or media companies. If there’s a go-live date for websites and digital advertising these are also met.
A wrap-up meeting can be arranged to discuss any outcomes and next steps. This provides an opportunity to build on successes and highlight what was accomplished between you as a client and our company.
The above is an overview of how we work. Within the property marketing industry, for example, our integration within a company’s workflow can be more extensive. Contact us to see our Property Marketing Flowchart.
Find out how we can work with your workflow.