What we do
Our approach to Digital Marketing
Our approach uses Integrated Marketing Communications – to carefully link all of your digital marketing communications and promotional tools to work together in harmony with one key message for effective and efficient lead acquisition.
Our aim is to take the potential customer through the following process when they get in touch with your campaign:
Deliver the Best ROI
The aim here is to give you the best bang for your buck. We will develop ideas that drive value and ROI. Every company’s needs are different and we use data to help the find the fit that works for you. At whatever stage your marketing team is with digital campaign executions we can develop a digital strategy to acheive the goals your business needs.
Analytics & Reports
Data is a powerful tool in the digital landscape today. Our aim here is make sure we are measuring for a successful outcome. This requires accurately measuring the effectiveness of all your marketing channels. We can produce a reporting plan that is clear and comprehensive which ultimately allows you to makes better decisions. In this way you can identify the strongest and highest converting channels and make sure you are still on track with your business objectives.
PPC Campaigns & Media Planning
All advertising is created with integration in mind. The key being to drive leads to a designated landing page in which we can capture a customer’s details. If you are trying to grow traffic to your website or increase leads, we’ll can help you identify the media platforms and determine the best mix to achieve your marketing objectives. Some of the tools at our disposal are Google Adwords, Facebook Advertising, Facebook Boosted Posts, Realestate.com.au, Domain.com.au, Re-targeting emails.
Conversion optimisation can drive stronger returns for your business by optimising your existing traffic. Poorly constructed forms, unclear navigation, and lack of calls to action can all lead to substantial dropoffs in conversion, meaning wasted money on campaigns & marketing. Our strategists can help find and close gaps in the user journey, optimising your site for maximum conversion.
Our approach to Branding and design
Any company in today’s competitive landscape needs a brand to make themselves visible and stand out. Your brand is broader than a logo so requires an approach that builds on the essence and value of your business now and into the future.
We can evaluate how effective your brand is and compare it among your competitors. The end goal is to provide you with an image that tells your business’ story that’s unique to you.
The first stage is to look at where your business is at as a brand. We can do an audit of your entire public facing image from brochures to signage. We find the weak areas and the strengths and consult with you to get your input before proceeding to the next stage.
Nothing speaks more clearly than a well written brief. This is an important process where we guide our clients to make sure we know what the objective is. This is our blueprint to check against to see if we are on brief througout the process.
In this stage we explore creative imagery that meets the objectives of the brief. This can deliver items like logos, brand guidelines, collateral design or conceptual ideas.
Once we have your approval we take all the ideas and concepts to a finished stage. All piece of collateral whether it’s brochures, flyers or stationery are completed and files sent to you or the relevant supplier. We can also manage everything from print to signage installation.
Torn Marketing Pty Ltd
Level 1, 15 Inkerman Street
St Kilda, Vic, 3182
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